The Costco Guys - Social Media Sensations
A.J. Befumo, born on January 16, 1976, and Eric Justice Befumo, who came into the world on April 8, 2013, are a pair of American social media personalities, living in Boca Raton, Florida. They are known across the internet, too, by a couple of names: A.J. & Big Justice, and perhaps more commonly, the Costco Guys. These two have really made a name for themselves, especially with their unique way of sharing things with a very, very large audience. Their presence online has grown quite a bit, becoming a familiar sight to many people who spend time on various social platforms, and that is something quite interesting to observe.
Their content, it’s almost, focused around a well-known warehouse store, but they bring a lot more to the table than just shopping trips. They have developed a distinct style, a way of interacting with products and their viewers that has truly resonated with many. You know, their videos often show them reviewing different items, often from that particular store, and they have a rather special way of giving their opinions, which we will get into a little later. This approach has, in some respects, helped them stand out in a crowded digital space.
The story of how they became so well-known is, typically, tied to a single video that just took off. It happened in March of 2024, and that moment really put them on the map, so to speak. From there, their influence has just kept growing, leading to appearances on television and even discussions about business ventures. It’s a pretty remarkable example of how everyday activities, like shopping, can turn into something much bigger when shared with a genuine, approachable style.
Table of Contents
- Who Are The Costco Guys?
- Getting to Know the Costco Guys
- How Did The Costco Guys Get Their Start?
- The Viral Moment for the Costco Guys
- What Makes The Costco Guys So Popular?
- The Costco Guys' Signature Style
- Beyond The Warehouse - What Else Do The Costco Guys Do?
- The Costco Guys' Reach and Influence
- Are The Costco Guys More Than Just Reviews?
- The Costco Guys' Future Ventures
Who Are The Costco Guys?
A.J. Befumo and Eric Justice Befumo are the two individuals who make up the internet sensation known as the Costco Guys, or sometimes, A.J. & Big Justice. They are, in a way, a father and son team, though the text does not explicitly state their relationship beyond their shared last name and the fact that one was born in 1976 and the other in 2013. They call Boca Raton, Florida, their home base, which is where many of their online creations appear to originate. Their work focuses on sharing moments and reviews, mainly centered around a particular large retail store, but their appeal, you know, seems to go far beyond just shopping. They have built a following by being themselves, which is something people really connect with, apparently.
These two individuals have become quite recognizable faces in the vast world of social media. Their online presence is marked by a blend of humor, genuine reactions, and a distinct approach to reviewing products. It’s almost as if they have found a unique niche, a way to turn everyday consumer experiences into something entertaining and widely shared. Their collective identity as the "Costco Guys" has, in some respects, become synonymous with their specific brand of content, making them easily identifiable to a large audience.
They are, essentially, content creators who have managed to capture the attention of millions. Their journey to widespread recognition started with a very specific kind of video, and from there, they have continued to expand what they do. This includes, for instance, not just product reviews but also other forms of entertainment, which we will explore a little later. Their story is a pretty good example of how authenticity and a simple idea can lead to significant online popularity, especially when people really enjoy what you are putting out there.
Getting to Know the Costco Guys
To give you a bit more detail about these two popular figures, here is some information about them, pulled directly from the text. It helps to put a face and a date to the names you see online. This kind of information, you know, helps people feel a bit more connected to the personalities they follow, making the experience more personal and relatable.
| Detail | A.J. Befumo | Eric Justice Befumo |
|---|---|---|
| Born | January 16, 1976 | April 8, 2013 |
| Online Name | A.J. & Big Justice, The Costco Guys | A.J. & Big Justice, The Costco Guys |
| Location | Boca Raton, Florida | Boca Raton, Florida |
| Role | American social media personality | American social media personality |
These details, slight as they are, provide a basic framework for who these individuals are. Knowing their birth dates, for example, gives a sense of their age difference, which is, in a way, part of the dynamic people see in their videos. Their shared location in Florida also suggests that their content is created from that specific place, offering a consistent backdrop for their various online activities. This consistency, you know, can be a comforting thing for viewers who enjoy following their journey.
The fact that they are collectively known by the same online handles, "A.J. & Big Justice" and "The Costco Guys," really highlights their partnership. It’s not just one person, but a duo working together, and that collaboration is, apparently, a key part of their appeal. This shared identity helps to solidify their brand and makes it easier for people to recognize and remember them. It’s almost like they are a single unit when it comes to their public persona, which is something many successful online creators manage to achieve.
How Did The Costco Guys Get Their Start?
The path to becoming a widely recognized online personality often begins with a single moment, a piece of content that just catches fire. For the Costco Guys, this was very much the case. Their rise to fame, you know, wasn't a gradual climb over many years but rather a sudden burst into the public eye. It all started with a video that, apparently, struck a chord with millions of people, making them an overnight sensation in a way. This kind of rapid ascent is, actually, pretty common in the world of online trends, where one piece of content can change everything.
The specific moment that launched them into widespread recognition occurred in March of 2024. It was during this time that they posted a video which, in short, went massively viral. This video, titled "We're Costco Guys!", became the catalyst for their fame. It showed them at a Costco store, simply saying, "We're Costco Guys!" This straightforward declaration, combined with their authentic personalities, resonated very strongly with viewers, leading to an explosion of views and shares. It’s a pretty clear example of how a simple concept can become incredibly popular if it connects with people.
This particular video, it seems, was part of a larger online trend. The text mentions that the video followed the "we're x, of course we y" trend. This kind of format, where people declare their identity and then list things associated with it, was quite popular at the time. By adapting this trend to their love for the wholesale warehouse brand, they tapped into something that was already gaining traction, yet they put their own unique spin on it. This smart use of a popular format, coupled with their genuine enthusiasm for chicken bakes and other items, really helped their video spread.
The Viral Moment for the Costco Guys
The video that propelled the Costco Guys into the spotlight wasn't just a minor hit; it achieved a truly remarkable level of reach. The text states that this particular TikTok, which was about their fondness for the wholesale warehouse brand, has been viewed in excess of 26 million times. That is, for instance, a staggering number of views, indicating just how widely their content was shared and consumed. Such a high view count means that a huge number of people, very quickly, became familiar with their faces and their catchphrases.
This massive viewership led to them becoming recognized by many people simply as "the Costco Guys." The simplicity of their viral video, just stating their identity and showing their love for the store, was part of its charm. It was relatable, and it was, in a way, funny. The fact that they were raving about specific items, like chicken bakes and other double items, also added to the humor and authenticity. People enjoy seeing genuine reactions, and these two, apparently, provided just that.
The impact of this one video was so significant that it turned them into a social media phenomenon. They went from being relatively unknown individuals to becoming widely recognized personalities almost overnight. This kind of success, you know, really highlights the power of viral content in today's interconnected world. It shows how quickly a simple idea, executed with personality, can capture the collective attention of millions, and that is quite a thing to see.
What Makes The Costco Guys So Popular?
The appeal of the Costco Guys goes beyond just their initial viral video. They have managed to maintain and grow their popularity by consistently creating content that resonates with a broad audience. Their approach to social media is, in some respects, quite distinct, and it includes a few key elements that seem to keep people coming back for more. It’s not just about what they say, but also how they say it, and the energy they bring to each piece of content.
One of the main things they do is rate Costco items. This is, basically, a core part of their content. They provide opinions on various products found within the warehouse store, offering their unique perspective. This can be very helpful for viewers who are considering buying certain items, or it can simply be entertaining to watch their reactions. Their reviews are not, apparently, overly formal; instead, they are delivered with a casual, relatable style that feels like a conversation with friends.
Beyond just reviews, they incorporate elements of humor and personality into their videos. The text mentions they "do the rizz face" and "wrestle in AEW," which suggests they are willing to engage in playful and unexpected activities. This willingness to be silly and entertaining, you know, adds another layer to their appeal, showing that they are not just about product assessments. Their content is a mix of different things, which keeps it fresh and engaging for their followers.
The Costco Guys' Signature Style
A very, very notable aspect of the Costco Guys' popularity stems from their signature catchphrases and reactions. They have become known for giving various items either "the fabled boom" or "the terrible doom." This system of appraisal is, essentially, their unique way of expressing approval or disapproval for a product. When something is really good, it gets the "boom," and when it's not so great, it gets the "doom." This simple, yet effective, method is, apparently, very memorable and has become a hallmark of their videos.
This "boom or doom" phenomenon has become a significant part of their online identity. It’s a concise and clear way to convey their opinion, and it’s something that their audience looks forward to. People watching their videos often anticipate whether a product will receive the coveted "boom" or the dreaded "doom," which adds a layer of excitement to their reviews. This consistent use of unique phrases, you know, helps to build a strong brand identity and makes their content instantly recognizable.
Their content also includes music. The text mentions a "new song we bring the boom." This indicates that they are not just sticking to video reviews but are also exploring other creative avenues, like music. Creating their own song, which ties into their catchphrase, further solidifies their brand and gives their followers another way to engage with their content. This kind of expansion, in some respects, shows their commitment to providing varied and entertaining material.
Beyond The Warehouse - What Else Do The Costco Guys Do?
While their name is tied to a specific warehouse store, the activities of the Costco Guys extend far beyond just reviewing items within those walls. Their social media presence has allowed them to explore different forms of entertainment and even step into other public arenas. They are, in a way, diversifying their content, showing that their appeal is not limited to a single theme or location. This expansion, you know, helps them reach new audiences and keeps their existing followers interested in what they will do next.
The text mentions that they "wrestle in AEW," which is All Elite Wrestling. This is a significant departure from food reviews and suggests that they are willing to engage in activities that might seem unexpected for social media personalities known for shopping content. Their involvement in something like professional wrestling indicates a willingness to try different things and to entertain in various ways. It’s a pretty clear sign that their brand is about more than just one specific type of content, and that is something quite interesting.
They have also made appearances on mainstream television. The text notes that they were on "Fallon," referring to The Tonight Show Starring Jimmy Fallon. Being invited onto a national television show is, essentially, a huge milestone for any internet personality. It shows that their popularity has crossed over from the digital space into traditional media, reaching an even wider audience. This kind of exposure, you know, really solidifies their status as significant public figures, not just online creators.
The Costco Guys' Reach and Influence
The influence of the Costco Guys is evident in the sheer number of views their content receives and the way they have become a part of internet culture. Their videos are not just watched; they are discussed, shared, and even inspire other content. This level of engagement, you know, is a strong indicator of their broad appeal and the impact they have on their audience. They have truly become a notable phenomenon, as the text describes.
Their fame is also highlighted by the existence of dedicated online resources. The text mentions a wiki that is "dedicated to the Costco Guys and documenting all of their achievements and lore, plus some other things relating to them as a family." The creation of a wiki, which is a collaborative website that compiles information, means that their fans are actively involved in documenting their journey and their various contributions. This kind of community involvement, apparently, is a powerful sign of a strong and dedicated fan base.
They are, essentially, a viral TikTok and Instagram influencer family. This description really captures the essence of their online identity: they create funny videos in stores and restaurants, and they do it as a family unit. This family aspect is, in some respects, a key part of their relatability, as many people enjoy seeing genuine interactions between family members. Their ability to consistently produce entertaining content across different platforms has solidified their position as influential figures in the social media landscape.
Are The Costco Guys More Than Just Reviews?
Beyond their well-known food reviews and Costco content, the Costco Guys have ventured into other areas, showing their versatility as entertainers. They are not just confined to one type of content; instead, they are exploring different ways to connect with their audience and provide entertainment. This adaptability is, apparently, a very important trait for anyone looking to maintain a long-term presence in the fast-moving world of online content creation.
The text mentions their catchphrases, songs, and memes. These elements are, basically, integral to their brand. Catchphrases like "we're Costco guys!" and the "boom or doom" verdicts become instantly recognizable and are often repeated by their followers. The creation of their own songs, such as "we bring the boom," shows a creative side that extends beyond simple video reviews. And the fact that they have inspired memes means that their content has become a part of the broader internet culture, being reinterpreted and shared in humorous ways by others.
They are also focused on bringing positivity and happiness to their viewers. The text quotes them saying, "we’re here to bring you some positivity & happiness." This mission statement, you know, really defines their approach. It suggests that their goal is not just to entertain but also to uplift their audience. This focus on positive messaging can be a very powerful draw, especially for people looking for lighthearted and feel-good content online.
The Costco Guys' Future Ventures
The success of the Costco Guys has opened doors to various opportunities, including potential business ventures. Their online fame has given them a platform that can be leveraged for more than just entertainment. This shows that their influence is not just about views and likes, but it can also translate into tangible business prospects, which is, actually, a common path for successful online personalities.
A very significant detail mentioned in the text is a potential offer from "Shark Tank." The text states, "Shark tank offered us $1,000,000 for our product." This indicates that they have developed a product or idea that caught the attention of investors on a prominent business show. Receiving a million-dollar offer is, for instance, a testament to the perceived value and potential of their brand or product. It suggests that their popularity extends beyond just social media entertainment and holds real commercial promise.
The mention of "buy direct from select brands at a Costco price" and "find all the best clothes for men, including shirts, sweaters & sweatshirts, jackets, pants & denim, shorts, footwear and more" seems to be related to a different section of the source text, perhaps an advertisement or a general description of Costco's offerings, rather than a direct venture of the Costco Guys themselves. However, their association with the brand, you know, could certainly lead to collaborations or endorsements in the future, given their strong connection to the store. This shows how their identity as "Costco Guys" could be leveraged in various commercial ways.
New Locations | Costco
Costco- Eagan, MN – Store Hours | Kev's Best
Costco comes to ONE DAYTONA - ONE DAYTONA
